Temu considers joining European anti-counterfeit group
Adds Temu comment in paragraph 4, updates user numbers in 11, adds European Commission investigation in 6
By Helen Reid
LONDON, Oct 31 (Reuters) -Chinese online retailer Temu is considering joining a group of ecommerce platforms and brands that collaborate to prevent the sale of fake products online in Europe, according to a meeting agenda seen by Reuters.
The "Memorandum of Understanding (MoU) on the sale of counterfeit goods on the internet" is a voluntary agreement facilitated by the European Commission, and signatories include online retailers Amazon, Alibaba, and eBay, and brands like Adidas, Nike, Hermes and Moncler.
Temu is set to make a presentation at a Nov. 11 meeting of the MoU members as a "potential new signatory", the agenda note showed.
Temu is in discussions to join the initiative, a spokesperson said in a statement to Reuters, adding that "collaborative efforts are essential" to address counterfeiting.
Temu's engagement with the anti-counterfeits network comes as European Union authorities ramp up pressure on Temu to improve its controls on products sold to European shoppers through its marketplace.
The European Commission on Thursday launched an investigation into Temu over potential breaches of EU rules against the sale of illegal products, having earlier this month requested information from Temu under the Digital Services Act (DSA), an EU law.
Temu, a subsidiary of Chinese ecommerce giant PDD Holdings, has grown rapidly in Europe and the United States through aggressive marketing, drawing millions of users to its website and app with the slogan "shop like a billionaire", offering rock-bottom prices on everything from kitchen appliances and electronics to clothing and accessories.
Many of the clothes, shoes, and handbags sold on the site are designed to look similar to popular branded products, at a fraction of the price.
An industry source, who asked not to be named, said they were concerned that accepting Temu's signature to the anti-counterfeits MoU would affect the credibility of the network.
The European Commission designated Temu a "very large online platform" in May meaning it must do more to fight illegal and harmful content as well as counterfeit products on its platform under the DSA.
Temu had 92 million monthly active users in the EU in September, the Commission said on Thursday.
Reporting by Helen Reid
Editing by Mark Potter
Aset Berkaitan
Berita Terkini
Penafian: Entiti XM Group menyediakan perkhidmatan pelaksanaan sahaja dan akses ke Kemudahan Dagangan Atas Talian, yang membolehkan sesorang melihat dan/atau menggunakan kandungan yang ada di dalam atau melalui laman web, tidak bertujuan untuk mengubah atau memperluas, juga tidak mengubah atau mengembangkannya. Akses dan penggunaan tersebut tertakluk kepada: (i) Terma dan Syarat; (ii) Amaran Risiko; dan Penafian Penuh. Oleh itu, kandungan sedemikian disediakan tidak lebih dari sekadar maklumat umum. Terutamanya, perlu diketahui bahawa kandungan Kemudahan Dagangan Atas Talian bukan permintaan, atau tawaran untuk melakukan transaksi dalam pasaran kewangan. Berdagang dalam mana-mana pasaran kewangan melibatkan tahap risiko yang besar terhadap modal anda.
Semua bahan yang diterbitkan di Kemudahan Dagangan Atas Talian kami bertujuan hanya untuk tujuan pendidikan/maklumat dan tidak mengandungi – dan tidak boleh dianggap mengandungi nasihat kewangan, cukai pelaburan atau dagangan dan cadangan, atau rekod harga dagangan kami, atau tawaran, atau permintaan untuk suatu transaksi dalam sebarang instrumen kewangan atau promosi kewangan yang tidak diminta kepada anda.
Sebarang kandungan pihak ketiga serta kandungan yang disediakan oleh XM, seperti pendapat, berita, penyelidikan, analisis, harga, maklumat lain atau pautan ke laman web pihak ketiga yang terdapat dalam laman web ini disediakan berdasarkan "seadanya" sebagai ulasan pasaran umum dan bukanlah nasihat pelaburan. Sesuai dengan apa-apa kandungan yang ditafsir sebagai penyelidikan pelaburan, anda mestilah ambil perhatian dan menerima bahawa kandungan tersebut tidak bertujuan dan tidak sediakan berdasarkan keperluan undang-undang yang direka untuk mempromosikan penyelidikan pelaburan bebas dan oleh itu, ia dianggap sebagai komunikasi pemasaran di bawah peraturan dan undang-undang yang berkaitan. SIla pastikan bahawa anda telah membaca dan memahami Notifikasi mengenai Penyelidikan Pelaburan Bukan Bebas dan Amaran Risiko mengenai maklumat di atas yang boleh diakses di sini.