Bouygues falls on 2026 outlook cut, while its new B2C offer weighs on Orange
** Shares in French telecom operator Orange ORAN.PA fall 2.8% after Bouygues BOUY.PA said its telecom unit would launch a new consumer-focused brand B.iG as part of a strategy shift
** Bouygues shares drop 4.2% after it also lowered 2026 sales and profit expectations on Wednesday; ODDO analyst Stephane Beyazian attributes the share reaction to this
** Boyugues' strategy adjustment comes in response to a shrinking mobile market, prompting it to enhance its convergent offerings, Deutsche Bank says
** Javier Borrachero from Kepler Cheuvreux says Orange's share decline is related Bouygues' new strategy that targets families with product bundles and offers discounted prices for multiple mobile lines
** DB notes that while Orange has traditionally focused on a value-over-volume approach, increased competitive pressure from Bouygues and Iliad negatively affect its shares
** Iliad has also introduced a competitive Free Family plan, offering discounts on multiple 5G mobile subscriptions for Freebox customers
** If the losses hold, Bouygues' shares are on track for their worst day since April 30, while Orange tracks its worst day since June
Reporting by Anna Peverieri
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