BYD's outpacing of Tesla has only just begun
The author is a Reuters Breakingviews columnist. The opinions expressed are her own.
By Katrina Hamlin
HONG KONG, Oct 31 (Reuters Breakingviews) -One electric-vehicle challenge Elon Musk saw coming in his rear-view mirror has just edged past him. On Wednesday, BYD 002594.SZ, 1211.HK clocked quarterly sales that handily beat Tesla TSLA.O. The next worry is that his Chinese rival will keep pulling further ahead.
BYD's top line was neck and neck with Tesla's in last year's fourth quarter. But it powered ahead in the latest results, with a record 201 billion yuan ($28 billion) in revenue in the three months to the end of September, some $3 billion more than its U.S. rival's.
Granted, it doesn't compare apples with apples: BYD makes both pure and hybrid electric cars, as well as mobile handsets and commercial vehicles. Strip out the estimated contribution from its mobiles division, and BYD raked in roughly $22 billion, similar to Tesla’s combined revenue from automotives and services. Whichever way you cut it, that’s a landmark for the Chinese company, which only began to specialise in battery-powered vehicles in 2022.
Founder and Chair Wang Chuanfu is investing aggressively in research, which for 2024 could hit $6.5 billion. That's nearly 50% higher than Tesla’s forecast outlay, analyst estimates compiled by LSEG show.
China accounted for the vast majority of BYD's deliveries and growth in the first nine months of the year, helped by consumers' taste for homegrown brands. Local badges accounted for nearly two-thirds of industry sales this year, compared with one-third in 2020, per consultancy Automobility.
Exports made up roughly 10% of the total in the first three quarters, despite a pushback against the influx of Chinese electric cars from Brussels to Washington. International markets could become the growth engine as the company is readying factories in Hungary, Thailand, Turkey, and Brazil. For the first time in August, monthly sales filings showed BYD sold more cars abroad than it exported, indicating overseas production is already making a contribution.
Tesla still beats BYD on some other counts. Its vast Shanghai factory achieved its lowest-ever cost of goods per vehicle in the third quarter. That helped bag a net profit of $2.2 billion, higher than BYD’s $1.6 billion bottom line, even though Musk's outfit does not produce higher-margin hybrids like Wang's does. Tesla's so-called “full self-driving” system, whilst not quite living up to its name, is also more advanced than many competitors’.
Such advantages will keep Tesla humming. But BYD is gearing up for a formidable lead.
Follow @KatrinaHamlin on X
CONTEXT NEWS
Chinese electric-car maker BYD on Oct. 30 reported net profit grew 11.5% year-on-year to 11.6 billion yuan ($1.63 billion) in the three months to the end of September. Total revenue increased 24% to a record201 billion yuan ($28.22 billion).
Tesla’s net profit in the same period was $2.2 billion, while total revenue was $25.2 billion, according to a filing on Oct. 23.
Graphic: Local brands are seizing market share in China https://reut.rs/3AlVQxG
Editing by Antony Currie and Ujjaini Dutta
Related Assets
Latest News
Disclaimer: The XM Group entities provide execution-only service and access to our Online Trading Facility, permitting a person to view and/or use the content available on or via the website, is not intended to change or expand on this, nor does it change or expand on this. Such access and use are always subject to: (i) Terms and Conditions; (ii) Risk Warnings; and (iii) Full Disclaimer. Such content is therefore provided as no more than general information. Particularly, please be aware that the contents of our Online Trading Facility are neither a solicitation, nor an offer to enter any transactions on the financial markets. Trading on any financial market involves a significant level of risk to your capital.
All material published on our Online Trading Facility is intended for educational/informational purposes only, and does not contain – nor should it be considered as containing – financial, investment tax or trading advice and recommendations; or a record of our trading prices; or an offer of, or solicitation for, a transaction in any financial instruments; or unsolicited financial promotions to you.
Any third-party content, as well as content prepared by XM, such as: opinions, news, research, analyses, prices and other information or links to third-party sites contained on this website are provided on an “as-is” basis, as general market commentary, and do not constitute investment advice. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, it would be considered as marketing communication under the relevant laws and regulations. Please ensure that you have read and understood our Notification on Non-Independent Investment. Research and Risk Warning concerning the foregoing information, which can be accessed here.
