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India's Shemaroo Entertainment falls on Q2 loss



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** Shares of Shemaroo Entertainment SHEM.NS fall as much as 7% to 165.50 rupees

** Co reports Q2 consolidated net loss of 262.2 mln rupees ($3 mln) vs year-ago profit of 48.8 mln rupees; rev from ops drops 18.5% Y/Y

** Traditional media segment, which forms about 60% of co's Q2 revenue, falls ~33% Y/Y

** "Broadcast advertising demand remains sluggish, putting further pressure on the traditional revenue streams," co says in investor presentation

** Stock last down 4.4%, trimming YTD gains to 6.1%


($1 = 84.0725 Indian rupees)



Reporting by Ashish Chandra in Bengaluru

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