Rightmove said to reject offer from Murdoch-backed REA, Bloomberg News reports
Adds background in paragraphs 3-5
Sept 21 (Reuters) -British real estateportal Rightmove RMV.L has rejected an improved takeover offer from Australia's REAGroup REA.AX, majority-owned by Rupert Murdoch's News Corp NWSA.O, Bloomberg News reported on Saturday.
Rightmove views the sweetened bid of nearly 750 pence a share, or a total of about 5.9 billion pounds ($7.86 billion), as undervaluing the company, Bloomberg said, citing people familiar with the matter.
The sweetened deal, which was first reported by the Financial Times on Friday, came after Rightmoverejected a $7.32 billion buyout offer on Sept. 11, deeming it an undervaluation of the company's prospects.
A potential takeover by REA could boost the firm's growth in lucrative international markets, according to analysts, as Britain's housing market is considered to be triple the size of Australia's.
Rightmove declined to comment, while REA did not immediately respond to Reuters' request for a comment.
($1 = 0.7507 pounds)
Reporting by Chandni Shah in Bengaluru, Editing by Timothy Heritage and Ana Nicolaci da Costa
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