Spotify expands AI Playlist feature to new markets including US, Canada
Sept 24 (Reuters) -Spotify SPOT.N is expanding its tool that helps create playlists usinggenerative artificial intelligence forpremium users to four new markets, including the United Statesand Canada, the Swedish streaming giant said on Tuesday.
AI Playlist, which is currently offered in beta, helps subscribers personalize their selection of songs that can be refined via additional text prompts.
Spotify is expanding AI Playlist to fresh markets, including Ireland and New Zealand,in a bid to attract new subscribers by sprucing up its appwith AI amid growing competition from rival services by Apple AAPL.O and Amazon.com AMZN.O.
Spotify said the feature, which was launched in the United Kingdom and Australia in April, will not produce results for non-music-related prompts such as current events or specific brands, as it isstill in beta.
The company also offers tools such as 'daylist', a personalized playlist that updates daily with new music recommendations, and 'AI DJ', which creates music recommendations based on users' listening habits.
The company's paying subscribers rose about 12% from a year earlier to 246 million during the second quarter.
Reporting by Jaspreet Singh in Bengaluru; Editing by Shreya Biswas
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