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Toymaker Hasbro climbs after BofA upgrades to 'buy' on improving trends



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** Shares of Toymaker Hasbro HAS.O up 3.9% at $60.28 premarket after BofA Global Research upgrades stock to "buy" from "neutral"

** Brokerage says it does not believe consensus forecasts are fully accounting for the success of HAS' digital gaming strategy with its "Monopoly Go!" game

** Notes consumer products segment is continuing to show signs of recovery following challenges in 2023

** BofA raises PT to $80 from $70, which represents a nearly 38% upside to stock's last close

** We think HAS is poised for stronger 2025 momentum - BofA

** Brokerage also says longer-term Hasbro should benefit from increased digital gaming innovation, as well as the recently announced Monopoly movie

** Last month, J.P.Morgan had also upgraded HAS to "overweight" from "neutral"

** 11 of 15 brokerages rate the stock "buy" or higher, while 4 rate "hold"; median PT is $74 - LSEG data

** As of last close, stock had risen 13.6% YTD



Reporting by Granth Vanaik in Bengaluru

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