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UK election: No 'buy the GBP rumour, sell the fact'



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July 4 (Reuters) -The market goes into Thursday's UK election net long of sterling but the resultis unlikely to prompta 'buy the rumour, sell the fact trade', as a new stable government should provide demand on dips.

The polls forecast a landslide victory for Labour Party leader Keir Starmer after 14 years of turbulentConservative government, leaving the economy struggling with constrained finances and slipping living standards.

Markets are priced for a Labourgovernment with a strong majority in parliament supportingits centre-left policies, which will take time to flow through the economy.

Positioning will be a major factor for the market response to the election; the latest IMM data showed GBP longs slipped from 47,621 contractsto 44,048 as of June 25, so long but not extreme.

The European Union is the UK's largest customer, and Labour wasagainst Brexit, so although there is no chance of rejoining the EU, a closer relationship and less regulatory conflict for business is viable, which wouldunderpin the pound.

The political turbulence around elections in the U.S. and France could lead to increasing safe-haven sentiment towards UK markets.

GBP/USDheads into the election at a three-week high with the USD index =USD near three-week lows. Daily sterling momentum studies climb as Bollingerbands contract and 5, 10 and21-day moving averages coil - daily and weekly charts show no strong bias.

Wednesday's 1.2679 low and last week's 1.2613 base are initial support, while the 1.2776 New Yorkhigh, and 1.2859 June high are the first resistance.

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Andrew Spencer is a Reuters market analyst. The views expressed are his own. Editing by Sonali Desai

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