Adidas slides despite third 2024 outlook hike amid downbeat market
** Shares in Adidas ADSGn.DE fall 3.7% as markets suffer a hit from a gloomy outlook by Europe's biggest tech firm ASML ASML.AS and disappointing LVMH LVMH.PA results
** The German sportswear company on Tuesday raised its full-year sales and profit guidance, citing better than expected Q3 performance and good brand momentum, which should have supported the shares, according to analysts
** Equities are dragged in part by a fall in quarterly sales for French luxury giant LVMH LVMH.PA that showed demand in China for luxury goods worsened, denting some of the enthusiasm around China spurred by stimulus measures
** Also weighing on the market is a disappointing outlook from ASML ASML.AS that dragged down chip stocks
** J.P.Morgan analysts highlight Adidas' EBIT beat of 7% to consensus, driven by a stronger-than-expected gross margin, "testament again to the benefits of strong brand momentum"
** Delivery suggests new 2024 guidance is still conservative and the results compare very favourably to early Q3 reporting across the broader sector, as well as the market, JPM adds
** Including Wednesday's fall, the Adidas shares are up 25% YTD at 230.80 euros; they peaked on Sept. 30 at 243.90 euros
Reporting by Linda Pasquini
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